Brands looking to scale quickly need more than traditional strategies—they need the power of predictive analytics and marketing automation. Predictive analytics uses past customer data to forecast future trends, allowing companies to understand who will buy, what they will buy, and when they are most likely to engage. With this intelligence, businesses can target the right audience... https://www.perfomigo.com/blog/the-role-of-sustainability-in-indias-e-commerce-growth/